In 2024, I competed on the University of Minnesota’s National Student Advertising Competition (NSAC) team, where we were tasked with helping Tide achieve the goal of getting 75% of washes to cold by 2030. As a member of the media team, I conducted in-depth audience research, analyzing media consumption habits to inform our strategy and guide our campaign’s direction. By leveraging my passion for pop culture and my expertise in media strategy, I helped craft media executions that were both innovative and aligned with our target audience. Our efforts earned us a spot as one of the top teams, placing 9th nationally. Below are a few of the media executions I contributed to, showcasing how we creatively reached our goal.

Graphic Design: Lily Nguyen, Nathan Prachanty, Joey Snippes