For the past 2.5 years, I’ve worked with the MN Alumni Market through the University of Minnesota Alumni Association, contributing to product development based on audience insights, like the water bottles pictured below. I also offer the student perspective on trends and help design signage and brand materials, including the purchase insert in every transaction, which tells the brand’s story. In addition, I assist with bringing new businesses into the market by processing applications for the business listings page, where communication and organization are key to staying on track for sales and events.