Hi, there! I’m Abby

If you’ve made it here, you’re probably curious to learn a bit about me—or maybe you just Googled my name on a whim (no judgment). Either way, welcome! I’m a senior at the University of Minnesota studying Strategic Communications with a passion for advertising and a love for brand strategy. I thrive on uncovering insights, crafting stories, and finding creative ways to connect brands with people.

From shaping brand positioning at Backpack Communications to leading media strategy for NSAC, I’ve spent college diving deep into research, strategy, and big ideas. Whether analyzing audience behaviors or brainstorming campaign directions, I’m all about solving problems with creativity and purpose. Take a look around—I’m excited to share my work with you!